Born in 1978, Topman is the male equivalent of successful Arcadia stable-mate: Topshop. With a whopping 185 stores in its native Britain, almost every high street in the country boasts its very own slice of Topman. London’s mega Oxford Circus flagship – one of 8 chief stores in the major cities throughout the UK – sees 75,000 pairs of feet storm its 15,000 square-foot floor every week. The rest of the globe is catching up too. Here’s the maths: there are Topman stores in over sixty cities worldwide, stretching across twenty countries while boutiques in America, China and Japan stock the brand. As one might suspect, its fashion forwardness continues into cyberspace with transactional website Topman.com seeing over 250,000 unique visits a week, with current shipping to the UK, Eire, Europe, USA and Australia. Topman.com offer:
• Over 1700 clothes
• 100 new clothes added weekly
• New denim and t-shirt areas
• Trend Videos
• New Blog showcasing customer contributions
• Topman Stylists offer styling tips and answer real customer questions
• Guest editors pick their favourite Topman clothes each week
• New ‘In the Press’ section allows shoppers to find items featured in papers and magazines
• Customers can get the latest trends at their fingertips with our weekly newsletter, Stylemail
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